Become a UGC Creator: How to Share Your Voice and Get Paid for It

UGC, or user-generated content, is any content—such as text, images, videos, reviews, or social media posts—created by real people, not brands, that relates to a product, service, or experience. UGC is typically shared online and is highly valued for its authenticity and trustworthiness.

User-generated content helps brands build trust and authenticity with their audience because it is real-life content created by real users. Seeing genuine testimonials or product photos from customers often resonates more with potential buyers than traditional advertising.

While UGC is created by everyday users sharing their genuine experiences, influencer content is typically sponsored and created by individuals with a larger following. Influencers are compensated to reach their engaged audience, whereas UGC creators get paid to create content whether they have a built-in audience or not. Oftentimes brands will use UGC videos to post on product pages or on their socials to show real people using products or services.

UGC can include a wide range of content: social media posts, photos, videos, testimonials, reviews, blog posts, and even creative memes related to a brand. As long as it’s created by users and not the brand itself, it qualifies as UGC. Since video is considered the most engaging content, the demand for UGC video is higher than ever.

Becoming a UGC creator allows you to share your genuine experiences, showcase your creativity, and even earn money or free products. UGC is in high demand by brands looking to build trust, and creators can turn their content into a rewarding side gig or career. UGC creators also have the flexibility to set their own schedules and work wherever they please.

No, you don’t need a large following to create UGC. Brands value authentic content from real users, and many companies are happy to work with creators who simply provide quality, relatable content without a big audience.

Begin by sharing content about products or services you genuinely enjoy. You can post photos, videos, or reviews, and tag the brand in your posts. Many brands also have ambassador or creator programs you can apply to for opportunities to create UGC on their behalf. Expedite this process with programs like UGC Academy.

Yes, many brands compensate UGC creators, although rates vary widely. Some creators earn anywhere from $50 to several hundred dollars per post or videos that take a little as fifteen minutes to create. Compensation depends on the brand, the type of content, and your experience as a creator.

Effective UGC is authentic, engaging, and visually appealing. It should highlight genuine experiences with the product or service, showing how it fits into real life. High-quality images, clear messaging, and creativity make UGC stand out.

You can find UGC opportunities by connecting with brands directly on social media, signing up for UGC-focused platforms, and joining creator communities. Some websites and apps specialize in connecting UGC creators with brands, making it easier to find paid opportunities.