This probably goes without saying, but having a strong online presence is essential for any small business.
If you haven’t optimized your Google Business Profile, then that should be your first priority. Maintaining a Google Business Profile can skyrocket your business visibility. It’s like having a digital storefront that’s open 24/7.
What is a Google Business Profile?
For the uninitiated, a Google Business Profile shows up in search results when people search for something related to the business, especially if it’s a local search. For example, if someone searches for a type of service or product you offer, or includes location-specific terms like “near me” or the name of your city, your profile is more likely to appear.
So basically, when customers search for services you offer, your business pops up right in front of them. A well-optimized Google Business Profile puts you on the map, literally!
Plus, you can showcase photos of the business, share updates, and collect customer reviews — which is essential for any reputation management endeavor.
This business listing is a key element to a strong local SEO campaign. And guess what else? It’s free!
Where Does Your Google Business Profile Show Up?
The profile also tends to pop up when someone’s searching in Google Maps or in a way that brings up map results — like looking for a nearby coffee shop. Having a well-optimized profile with up-to-date info, great reviews, and regular activity helps a lot too.
And if your business is close to where the searcher is, Google’s more likely to show your profile (bonus!). The key is making sure your profile is as complete and engaging as possible, so it matches what people are looking for when they search.
Google Business & Advertising
You can even start advertising your business from your Google Business Profile, and Google holds your hand through this process (as it’s in their best interest). Advertising, of course, is not free. But for certain businesses, it’s a great way to plant a flag at the top of search results.
Using a Google Business Profile to advertise on Google is a smart and straightforward way to get more eyes on your business. Once your profile is set up and verified, you can start running ads directly linked to it through Google Ads. These ads can appear in search results when someone looks for the types of services or products you offer, giving your business a prime spot right at the top of the page (which you pay for).
Because your ads are connected to your profile, all the important info like your location, hours, and contact details is already there for potential customers to see. It’s a seamless way to attract more customers without much extra work.
Optimize Your Google Business Profile Today
Setting up and maintaining your profile is super easy. Go to your Google Business Profile, create an account if you haven’t done so already, and fill in your details.
Once you’ve got the Google Business Listing set up, you can keep your info up-to-date, respond to reviews, and post updates regularly.
This keeps your audience engaged and helps build trust.
Start boosting your small business today with a well-optimized Google Business Profile, and if you need any help with this, don’t hesitate to reach out. Your future customers are just a click away!